People who have never run a business often have the strongest opinions about how you should run yours.

They'll tell you what's unrealistic, what's too risky, and why your idea won't work.

But they aren't the ones putting their money on the line.

Stop treating every opinion like it's worth the same.

Listen to the people you serve. Pay attention to what they buy, what they need, and what they're willing to pay for. That's where the real answers are.